The Premier PR Firm for Franchise Brands
With the brightest minds, and offices in Chicago, Toronto and the U.K., Fishman is North America’s largest specialized franchise communications agency.
Focused on franchisor growth expansion and brand reputation, we understand and offer marketing and communications solutions that deliver results, reach customers and inspire growth. At Fishman, we mean business!
Our Services
Fishman Canada’s core activities will be to spearhead franchise lead generation and consumer brand awareness at the national and local level. We will be actively supporting member companies of the Canadian Franchise Association.
OUR SERVICE OFFERINGS
Franchise Lead Generation
Our time-tested franchise lead generation campaigns deliver spot-on messages about your franchise opportunity to potential candidates in print, broadcast, and online media outlets, nationally and in targeted local markets.
Securing coverage in national media and in targeted growth markets that highlights marketplace demand for your product or service, feature profiles on successful franchisees and thought-leadership pieces from your management team.
Target Growth Market PR & Marketing Programs
We developed a proprietary 4-pronged strategy that integrates PR, content marketing and advertising to reach potential franchise leads in a specific, targeted growth market.
Consumer Brand Awareness
Our creative, strategic PR campaigns get consumer buzz going about your brand – where and when you want it. Our team develops creative story ideas for media to drive awareness. This includes lively TV segments on local and national shows, product drops for morning drive radio shows, positive reviews by social influencers and more.
New Location Openings
We have developed a proven formula to give new franchisees a running start with media coverage for their new franchise business in their local markets.
Media Relations
Fishman Canada can help franchise brands generate franchisee and customer leads through powerful and creative media relations strategies.
Our media relations specialists have built a solid network of media contacts. We leverage those relationships to secure positive coverage of your brand and franchise opportunity in print, online and broadcast outlets that reach your target audiences.
Influencer Relations
Whether it’s an industry thought leader or even a peer, can prompt a prospective franchisee to take the next step in investing in your brand or motivate thousands of consumers to visit a specific location.
We work with influencers who can support your brand. Bloggers and those with large, engaged followings on social networks can positively impact sales and growth. Driving prospects to your brand or franchise opportunity takes the right message from the right person at the right time.
Our Leadership
Brad Fishman, Chairman
As one of the most well-connected individuals in the franchise industry, Brad has spent more than 20 years helping franchise systems develop franchisee lead generation and consumer awareness campaigns that help them achieve their desired growth.
Jeff Lake, President
Jeff has developed unique strategies for some of the world’s largest brands. His creative and strategic approach to PR has taken him across multiple sectors, including sports, consumer & destination marketing, as well as national events and crisis management.
CONTACT INFO